Tea Collection
OVERVIEW
I collaborated with Tea’s team of designers and writers following their shoot in Italy to bring the campaign to life. I then focused on shaping the upcoming season, weaving the brand's rich story with Japan, their next source of inspiration.
SCOPE OF WORK
Developed creative strategies for campaigns and photo direction. Oversaw the catalogs, seasonal typography, and design treatments for all print and digital marketing materials.
creative direction, campaign strategies, photo planning
Tea in Italy
Tea in Japan
