Serena & Lily

OVERVIEW

Over the years, I worked closely with Serena & Lily’s internal team, providing art direction and design support across numerous projects. I also took on the role of interim Creative Director for a season of catalogs, where I led their photography and styling teams.

SCOPE OF WORK

Art direction and design for catalogs, packaging, brand voice guides, and collateral. Mentorship of designers. Creative direction on set for catalogs and digital marketing.

creative direction, photo art direction, packaging, brand voice guide

Serena & Lily Spring Catalog

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Serena & Lily Gift Program

Serena & Lily Brand Book

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Serena & Lily Packaging