Athleta

OVERVIEW

I led Athleta’s in-house print design team for over a year, contributing to campaign stories and guiding imagery selection, layouts, and seasonal design themes. I also provided art direction on set to enhance their studio photography.

SCOPE OF WORK

Design Director for printed collateral such as catalogs, ads, and promotional collateral. Art Director on set for studio photography and supporting lifestyle shots.

design direction, art direction for studio photography

Athleta Holiday Gift Guide

Athleta Holiday Mailer

Athleta Winter Catalog

Athleta Spring Catalog

Athleta Summer Catalog

Athleta Swim Catalog

Athleta Print Ads

Athleta Summer Mailer

Athleta Holiday Gift Mailer