Stasher

OVERVIEW

I began working with Stasher when it was about a year old, and helped turn a utilitarian kitchen tool into a lifestyle brand. Through engaging photography, a conversational voice, and simple yet polished designs — Stasher became the category leader as well as an aspirational eco brand with a loyal consumer base.

SCOPE OF WORK

Creative Direction over the brand and seasonal campaigns, product launches, identity and creative expression for over five years.

brand identity & tagline, brand voice, campaign concepts, photo & video art direction, print & digital marketing strategies, retail & trade show environmental graphics, product color development

Stasher Earth Month Campaign

Stasher Brand Refresh

2024 tagline & preliminary creative direction

Stasher Brand Campaign

2020 creative direction

Stasher Packaging

Stasher Acquisition Ad Series

Stasher Endangered Seas Campaign

campaign & product development

Stasher “Trash the Disposable Mindset” Ad

Stasher Holiday Campaign & Promotion

Stasher Rainbow Collection

launch & color development

Stasher for All Holiday Campaign Photography

Stasher Extended Brand Video

Stasher Digital & Promotional Ads

Stasher Cookbook

creative direction in partnership with Chronicle, photo art direction

Stasher Kitchen Photography

Stasher Outdoor Photography

Stasher Color Development