Stasher
OVERVIEW
I began working with Stasher when it was about a year old, and helped turn a utilitarian kitchen tool into a lifestyle brand. Through engaging photography, a conversational voice, and simple yet polished designs — Stasher became the category leader as well as an aspirational eco brand with a loyal consumer base.
SCOPE OF WORK
Creative Direction over the brand and seasonal campaigns, product launches, identity and creative expression for over five years.
brand identity & tagline, brand voice, campaign concepts, photo & video art direction, print & digital marketing strategies, retail & trade show environmental graphics, product color development
Stasher Earth Month Campaign






Stasher Brand Refresh
2024 tagline & preliminary creative direction


Stasher Brand Campaign
2020 creative direction






Stasher Packaging




Stasher Acquisition Ad Series
Stasher Endangered Seas Campaign
campaign & product development








Stasher “Trash the Disposable Mindset” Ad
Stasher Holiday Campaign & Promotion





Stasher Rainbow Collection
launch & color development


Stasher for All Holiday Campaign Photography






Stasher Extended Brand Video
Stasher Digital & Promotional Ads
Stasher Cookbook
creative direction in partnership with Chronicle, photo art direction




Stasher Kitchen Photography








Stasher Outdoor Photography








Stasher Color Development



